GPA IT Building

At Estúdio Kola, I had the opportunity to lead the graphic and surface design for the ambient branding of a four-story IT building for GPA. The project spanned almost three months and involved designing the entire visual system for wayfinding and environmental graphics across the reception and three floors.

The challenge was multifaceted: the building’s structure couldn’t be altered, budget and material constraints had to be respected, and the interior was inherently gloomy, with few windows and long work hours for employees from 9 a.m. to 7 p.m. Our goal was to create a joyful, functional, and visually coherent environment that would enhance navigation while subtly lifting the mood of the space.

Working alongside the Creative Director, we developed custom iconography, illustrations, and color schemes that brought authenticity and a strong sense of identity to the building. Every graphic element was carefully crafted to blend harmoniously, avoiding visual fatigue while transforming a traditionally depressing office environment into a lively, navigable space.