Hi! I am a Product Designer with a strong vision for service, discovery and research.
I turn problems into design directions.
With 9 years of experience, my background in Graphic Design, Art Direction, and Product Design blends with a strong business and service perspective, giving me a unique and strategic eye on every project I take on.
My selected work ✴
My selected work ✴
Product Design | Real Impact
Increasement of Conversion Rate
↑6%
This case explores how we brought Product Design Outcomes to redesign the experience, creating a human-centered onboarding that drives confidence and performance.
UX/UI Design | Case Study
This project focused on simplifying that experience while allowing room for personalization and community sharing.
It is a mobile app concept designed to help casual wine drinkers feel more confident in choosing, pairing, and enjoying wine.
What do I bring
to the table
There’s a bunch of things that can make us unique. Besides my dedication, I truly believe that I can make the difference in every team I work with, just because I have a set of skills that stood me out.
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We're living in the age of AI magic, but magic alone doesn't solve problems. I bring the ability to question, analyze, and strategically apply AI outputs rather than blindly accepting them. Critical thinking ensures technology serves users, not the other way around.
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I ask "why" until I understand the root problem. Curiosity drives me to dig deeper into user behaviors, challenge assumptions, and explore unconventional solutions. The best designs come from genuine understanding, not surface-level fixes.
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New tools, frameworks, industries? I adapt quickly. Whether it's mastering a new design system, learning domain-specific knowledge, or picking up emerging methodologies, I turn learning curves into launch pads.
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I don't just strategize—I ship. From concept to pixel-perfect delivery, I roll up my sleeves and get it done. Prototypes, documentation, visual assets, if the project needs it, I produce it.
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Data informs my design decisions. I translate metrics, user feedback, and behavioral patterns into actionable insights. Every design choice is backed by evidence, ensuring we're building what actually works, not just what looks good.
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I don't wait for problems to escalate, I spot them early. Whether it's identifying UX friction before launch or proposing improvements unprompted, I take ownership and move projects forward without being told what to do.
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Great design balances user needs, business goals, and technical reality. I see, and design for the complete picture.
Clients
About me
I’m enthusiastic, curious, and easygoing, but also deeply focused on creating solutions that bring real impact. I learn fast, adapt quickly, and always put people and purpose at the center of my work.
But, Who is Vivi? →