Leiteria

My Role: Art Director and Brand Designer
Client: Leiteria by Nestlé
Team: Creative Director, Motion Designer, Graphic Designers, Copywriter + Myself

This project was done in 2021, with Colletivo Design team.

We redesigned the visual identity of Leiteria by Nestlé, a program that supports milk producers with technical guidance, quality standards, and market updates. The previous identity lacked a structured visual system, offered no hierarchy, and relied on outdated design elements. As a result, the materials were not engaging or compelling enough to keep producers connected to the content. The new visual identity establishes consistency, clarity, and a modern look that strengthens communication and improves overall engagement.